The Second Annual Jeep 4×4 Day was April 4
On Tuesday, April 4, Jeep® celebrated the second annual Jeep 4×4 Day by releasing a custom “Jeep Hair, Don’t Care” Snapchat lens that allowed fans to see themselves behind the wheel of a Jeep Wrangler. While the lens was only available to all Snapchat users for the one day, it remains active through October for consumers to access by scanning unique codes provided at Jeep events.
When consumers use the lens, their hair blows when they raise their eyebrows. This gives them the “Jeep Hair, Don’t Care” feeling that Jeep Wrangler drivers know and live. In addition to appearing at Jeep events, the codes will be available occasionally on the Jeep social media channels, including Facebook, Instagram, Twitter and the company’s official blog.
In a press release, Olivier Francois, Chief Marketing Officer, FCA Global, stated, “The Jeep brand’s passionate and diverse community of fans, followers and enthusiasts are one of the most socially driven in the automotive industry. Given the incredible success of last year’s Jeep filter, we saw the perfect opportunity to once again partner with Snapchat on ‘Jeep 4×4 Day’ to create a user experience that will make a significant impact with our millennial audience and across our global fan base.” Our showroom at 970 East interstate 30 in Rockwall proudly serves Jeep fans from the Dallas, McKinney, Plano and Arlington areas.